3D Printer at the Gamespot booth during SDCC 2013
Image by State Farm
State Farm teamed up with Gamespot to bring the 3D experience to San Diego Comic Con attendees by sponsoring the 360 degree Cam.
Costumed attendees visted the branded 360 Cam at the Gamespot booth to get a 360 degree photo of their costume costume. Photos were then uploaded to a State Farm branded hub on GameSpot where participants could view and then share their photo through a branded hashtag.
During the week of and week after SDCC, visitors to the State Farm branded hub on GameSpot voted on their favorite costumes. The Top 10 highest votes received a 3D printed figurine of themselves, hand-painted by an airbrush artist.Two 3D printers were also set-up and printed State Farm branded 3D keychains ans handed out as giveaway items.